By Sean Maguire ( June 24, 2026, 07:25 GMT | Insight) -- Australia’s privacy watchdog said Medmate Australia and Monash IVF breached privacy laws by using tracking pixels to collect, use and disclose sensitive health information for targeted advertising without consent. The rulings mark a potentially “novel” application of Australian privacy law, finding people can be “reasonably identifiable” even when unnamed if tracking technology can single them out and affect their rights or interests. Both companies disputed that the data was personal or sensitive, while the Office of the Australian Information Commissioner ordered them to stop the practices until proper consent and notification measures are in place and to delete relevant data where legally permitted.Medmate Australia and Monash IVF collected, used and disclosed personal health information without consent in violation of Australian privacy laws, according to determinations published on Wednesday by the Office of the Australian Information Commissioner, or OAIC, after a yearlong investigation into their use of pixel tracking for targeted advertising....
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