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EUIPO chief suggests shorter, cheaper trademark protection terms

By Douglas Clarke-Williams ( March 19, 2026, 12:10 GMT | Insight) -- The head of the EU Intellectual Property Office has suggested that EU businesses could be given the option of cheaper filing for trademark protection for five rather than ten years, saying that the current system might not suit the more fast-paced commercial landscape.João Negrão, head of the EU Intellectual Property Office, said on Thursday that the advent of AI and the faster-moving digital landscape could call for a more flexible trademark and copyright regime to allow businesses to gain more appropriate protections....

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