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Legislation protecting Washingtonians from AI deepfakes enacted by governor

( March 18, 2026, 17:34 GMT | Official Statement) -- MLex Summary:  Washington legislation (SB 5886) aimed at strengthening protections against AI-generated impersonations and other digital misuse of a person’s identity has been enacted by Governor Bob Ferguson. The new law updates Washington’s personality rights law to address the growing use of deepfakes and clarifies that using a person’s forged digital likeness without their consent violates their personality rights. “As technology evolves, so do the risks of having someone’s image or voice used without their permission,” said sponsor Sen. Matt Boehnke, a Republican. “This law helps ensure Washingtonians have clear protections when their identity or likeness is misused.”Statement follows below. See attached file....

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