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Owner of UGG brand accused of sham US trade dress litigation

( February 23, 2026, 20:32 GMT | Official Statement) -- MLex Summary: Deckers Outdoor, the owner of the UGG brand, has been accused in a US complaint of using hundreds of sham trade dress lawsuits asserting unprotectable, unregistered product-design trade dresses as an exclusionary weapon to block competitors and maintain its dominance in the market for sheepskin- and shearling-lined casual footwear. “Deckers’ template-driven pleadings are engineered to survive early dismissal and force competitors into costly discovery before courts examine whether the claimed trade dress is legally protectable. Courts rarely scrutinize whether the feature lists actually identify a source or are legally protectable at the pleading stage,” the complaint said.See attached file. ...

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