Small Law

Expert Analysis

• How Firms Can Retain Rainmakers, Now And All Year Long

  Though firm leaders feel the most urgency about retaining rainmakers now, during compensation season, effective retention strategies are preemptive and year-round efforts anchored in meaningful support, tactical execution and credible follow-through, says Tom Orewyler at TO Comms.

• What GCs Value Most: 7 Ways To Earn Clients' Trust

  Trust is the foundation of any great client relationship, but it isn’t built overnight or maintained passively — rather, counsel must consistently show up in small but important ways to become the trusted partner clients rely on when judgment matters most, says Andrew Dick at The L Suite.

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  Biz Development Tip Of The Month: Make An Onboarding Plan

  The investment required for a personalized client onboarding plan is minimal, but the return on investment — measured in client satisfaction, relationship strength and longevity, client referrals, and other business development opportunities — can be extraordinary, says John Reed at Rain BDM.

• Law Firm Content Strategies To Stay Competitive In 2026

  A number of trends will continue to reshape how people search, consume and trust information next year, and law firms will need to adopt forward-thinking content strategies — from generative engine optimization to interactive legal tools — to stand out, says Elizabeth Lampert at Elizabeth Lampert PR and Nancy Myrland at Myrland Marketing and Social Media.

• What Law Firm Liability Risks In 2025 Signal For Year To Come

  Trends and statistics reveal that law firms of all sizes and practice areas remained attractive litigation targets this year, so firms must take concrete steps to avoid professional liability risks in the year to come, say Douglas Richmond and Andrew Ricke at Lockton Companies.

• 5 New Archetypes Of Legal Talent For The Age Of AI

  New job archetypes are rapidly replacing the traditional model of the lawyer as artificial intelligence proliferates, and to remain competitive, firms will need to embrace the diverse portfolio of talent required to navigate, design and critique algorithmic systems, says Dmitri Mehlhorn at Atoll Society.

• A Closer Look At 5 Types Of Legal Management Services Orgs

  Legal management services organizations, which outsource the administrative aspects of law firms to separate entities, are poised to disrupt the industry in the year to come, so firms and attorneys should consider the advantages and disadvantages of several MSO models, say Frederick Shelton and Ayven Dodd at Shelton & Steele.

• Law And Disorder: How To Tackle A Key Burnout Syndrome

  Impostor syndrome prevails as a main root cause of attorney burnout, but sufferers can equip themselves with a series of practice tips that build confidence through evidence, not emotion, to address the mindset behind this damaging condition, says Jonathan Cohen at PNY.

• What GCs Value Most: 7 Ways To Build Client Relationships

  Today's general counsel expect outside lawyers to show interest, relevance and value long before there is a live matter to address, including by engaging with attorneys at every level of the company and dispensing free advice thoughtfully, says Andrew Dick at The L Suite.

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  Biz Development Tip Of The Month: Start Early In Your Career

  Having the courage to embark on your legal business development strategy early in your career allows you to sooner reap the rewards of a strong network, which in turn can increase the momentum of referrals over the course of your career, says Kristin Housh at Sheppard Mullin.

• Enthusiasm Is Legal Leadership Differentiator In AI Era

  As the legal profession navigates changes driven by artificial intelligence and broader pressures, leaders should consider behavioral research-backed strategies to translate enthusiasm into tangible results for team performance, say attorneys at King & Spalding.

• Weighing Opportunities, Risks Of PE Investment In Law Firms

  Though law firms and private equity firms appear to be strange bedfellows, such combinations may offer opportunities for ailing midsize firms — which must be weighed against risks to culture, brand and growth prospects, say directors at FTI Consulting.

• 3 Forces Reshaping The Legal Buyer-Seller Relationship

  This year's Buying Legal Council Conference highlighted three emerging forces in how buyers and sellers operate in the legal ecosystem — artificial intelligence, data and preferred panels — and organizations would be well advised to combine them into an integrated framework for transparency, performance and collaboration, says Matthew Prinn at RFP Advisory Group.

• 5 Steps For GCs To Drive Generative AI Experimentation

  As legal departments face mounting pressure to do more with less, general counsel should lead a structured process for adopting generative artificial intelligence tools to transform productivity, manage risk and align with enterprise priorities, says Maesea McCalpin at Gartner.

• How Attys Can DIY Their Own System For Professional Growth

  Amid law firm layoffs of business development staff, lawyers cannot depend solely on their firms to foster their professional growth, and must instead create their own initiatives for building community, says Lana Manganiello at Practice Growth Partner.