Georgia Pulse

Expert Analysis

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  Biz Development Tip Of The Month: Extend Your Content's Life

  Attorneys often limit the impact of their thought leadership by letting their content languish after initial publication, but through four easy strategies for retooling existing content, they can maximize its reach and further their business development goals, says Jillian McKenna at Verrill Dana.

• Why Law Firm Leaders Should Care About Student Debt Crisis

  ​​​​​​​As the student debt crisis evolves under changing federal policies, firms that proactively address the burden will have significant advantages in recruiting and retaining the best young lawyers, says Brian Kabateck at Kabateck.

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  Talking Mental Health: Encouraging New Attys To Find Joy

  Rudene Haynes at Hunton discusses her experiences as a hiring partner, common sources of stress that newer attorneys face and steps that law firms can take to protect their attorneys' mental health and encourage personal life fulfillment.

• Fla. Bar's Cyber Incident Response Plan Sets Precedent

  The incident response plan developed by the Florida Bar's cybersecurity and privacy committee might not seem all that consequential, but it's a long overdue framework that could go a long way toward protecting the highly sensitive data law firms handle — and could even set a model for other professional organizations to follow, says Chris Boehm at Zero Networks.

• Why Attorneys Should Write About Justices' Minority Opinions

  Justice Ketanji Brown Jackson’s searing dissents this past term serve as a reminder for attorneys to analyze U.S. Supreme Court minority opinions in their thought leadership for three key reasons, says Jessica Kaplan at Legally Penned.

• 3 Business Development Lessons From Mozart's 'Magic Flute'

  Mozart’s opera “The Magic Flute” offers a useful framework for attorneys to build relationships and develop new business, inspired by Prince Tamino’s curiosity, courage and consistency, says Paul Manuele at PR Manuele Consulting.

• 5 Ways Legal Teams Can Use KPIs To Quantify Their Value

  As in-house legal departments are increasingly expected to do more with less, developing a thoughtful framework to measure key performance indicators can help them both maximize and demonstrate their contribution to business success, say co-founders at New Era ADR.

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  Defining The Culture For A Legal Nonprofit

  We co-founded The International Academy of Financial Crime Litigators to connect leading trial lawyers, litigation experts and academics, and our experience has shown that embracing opportunity, responding fearlessly to market realities, and relentlessly defining the organization’s culture have all been integral to success, say Stéphane Bonifassi, Lincoln Caylor and Elizabeth Ortega.

• 5 Emerging Themes Shaping Lateral Partner Moves This Year

  A few key trends have arisen in partners’ lateral movements in the first half of 2025, reflecting a legal market defined by macroeconomic uncertainty, shifts in firm structures and rising scrutiny of firm affiliations, say legal recruiters at Macrae.

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  Biz Development Tip Of The Month: Be A Mentor Or Mentee

  Mentorship is a powerful tool for business development when both mentors and mentees approach their relationships with strategic purpose, ensuring professional success while supporting broader business goals, say Angela Liu at Dechert and Jessica Lewis at WilmerHale.

• 4 Biz Dev Steps For Attys Who Don't Know What They Want

  Junior attorneys are increasingly expected to start building books of business while they are still figuring out their long-term career goals, but a few pointers can help young lawyers develop business even when they’re uncertain about their future direction, says Lana Manganiello at Practice Growth Partner.

• Protecting Client Funds From Cyberattacks

  As cyberattacks on law firms continue to escalate, bar associations, law firms and individual lawyers must all take steps to protect client funds in attorney trust accounts — from imposing cyber hygiene mandates to reimagining malpractice coverage — because once that money is gone, it’s generally gone for good, says Michael Epstein at The Epstein Law Firm.

• Making Legal Cents: For Billing, Think Value, Not Time

  Pricing strategy is one of the most consistently discussed but underleveraged tools in a firm's arsenal, and rather than keeping hourly billing because it's easy, firms should consider their differentiators when structuring more effective fee models, says Shireen Hilal at Maior Consultants.

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  Achieving Organic Growth For A Legal Nonprofit

  We started Law Rocks to promote music education for underprivileged youth and raise funds for local nonprofits, and our 15-year journey has shown that enthusiasm, persistence and a great network can lead to a surprising amount of organic growth, say Nick Child and Ted Scott at Secretariat.

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  Biz Development Tip Of The Month: Engage With The Media

  Business development is all about awareness — and by taking existing skills and adapting them to build media relationships and thereby address today's audiences, lawyers can expand their outreach and use thought leadership to build a more complete, compelling personal brand, says Michael Goodwin at Stanton PR.