EU proposal for browser-level consent sparks debate on tackling 'cookie fatigue'
By Matthew Newman ( April 22, 2026, 11:01 GMT | Insight) -- EU regulators and companies are debating whether cookie consent rules should be changed so that users make choices at the browser level rather than being bombarded with consent banners and suffering from “cookie fatigue.” Dale Sunderland, a commissioner at the Irish Data Protection Commission, said in an interview with MLex that he sees an “attractiveness” in the proposal for a browser-level consent.EU regulators and companies are debating whether cookie consent rules should be changed so that users make choices at the browser level rather than being bombarded with consent banners and suffering from “cookie fatigue.”...
Prepare for tomorrow’s regulatory change, today
MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.
Know what others in the room don’t, with features including:
- Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
- Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
- Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
- Curated case files bringing together news, analysis and source documents in a single timeline
Experience MLex today with a 14-day free trial.