Softy’s acquisition of rival Ontex cleared by Brazil CADE
By Henrique Santiago ( March 10, 2025, 20:48 GMT | Insight) -- The Brazilian competition authority fully reviewed a deal involving Softy and Ontex in the Brazilian personal care market and concluded it doesn’t harm competition. CADE’s Superintendence also scrutinized the disposable baby diapers market, the only one that it said merited concerns, but ultimately decided the entire deal is pro-competitive.The national competition authority has unconditionally approved Softy’s purchase of competitor Ontex in the personal care market in Brazil. ...
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