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Groundwork for new digital advertising law begun by EU Commission

By Luca Bertuzzi ( July 11, 2024, 12:38 GMT | Insight) -- The digital advertising sector is in the crosshairs of the European Commission, which has begun the preparatory work for a legislative initiative expected in the new term. But much will depend on the new leadership. Last week, the European Commission’s digital department published a call for tender for a study about “online advertising at the crossroads of different regulatory frameworks,” which is expected to form the basis for a legislative initiative, MLex has learned. The digital advertising sector is in the crosshairs of the European Commission, which has begun the preparatory work for a legislative initiative expected in the new term. But much will depend on the new leadership....

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