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Comment: EU’s ‘cookie pledge’ sparks hope for revamp of e-Privacy Regulation

By Matthew Newman ( January 5, 2024, 13:01 GMT | Comment) -- For EU publishers, consumers and the adtech industry, the end of 2023 brought a renewed focus on the EU’s cookie banners policies and the possibility that the moribund e-Privacy Regulation could be revived. The European Commission’s proposed “cookie pledge” could lead to a proposal to revamp the EU’s cookie rules — having been on life support for several years — after a new EU executive takes office in November this year. For EU publishers, consumers and the adtech industry, the end of 2023 brought a renewed focus on the EU’s cookie banners policies and the possibility that the moribund e-Privacy Regulation could be revived....

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