With DeepIntent acquisition, IQVIA aimed to 'lock up' market for healthcare-focused programmatic advertising, US FTC tells court
IQVIA’s proposed acquisition of Propel Media’s DeepIntent has both horizontal and vertical overlaps and was intended by IQVIA senior executives to “lock up the one-to-one programmatic advertising market,” the US Federal...To view the full article, register now.
Already a subscriber? Click here to view full article