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Samba TV not granted dismissal of US privacy, wiretapping claims

By Mike Swift ( April 22, 2026, 00:02 GMT | Insight) -- The connected TV data analytics company Samba TV must defend against claims that it violated California and federal privacy and wiretapping laws as a federal judge in San Francisco slightly narrowed, but allowed most claims to proceed against the company, which allows advertisers to profile people based on their watching history. US District Judge Jacqueline Scott Corley rejected Samba's argument that consumers have no expectation of privacy in their TV and streaming video history.Samba TV must face claims the data analytics company violated California privacy and federal wiretapping laws by collecting and selling information to advertisers to profile consumers based on what they watch on television and streaming services, a federal judge ruled Tuesday....

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