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UK ‘consent or pay’ guidance goes beyond EU to cover publishers, social media

By Patricia Figueiredo and Matthew Newman ( January 27, 2025, 10:34 GMT | Comment) -- Big Tech and news publishers alike saw the UK’s privacy regulator, the Information Commissioner’s Office, cast a wider net than its EU counterpart when publishing new guidance on “consent or pay” models last Thursday. While the new ICO guidelines are much broader, they replicate some of the requirements seen in a 2024 European Data Protection Board opinion on the use of such models by large tech platforms.Social media platforms and news publishers last week saw the UK’s privacy regulator cast a wider net than its EU counterpart, in hopes to provide comprehensive guidance on “consent or pay” models for behavioral advertising (see here)....

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