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Google declines to sell assets in EU adtech compliance plan

By Lewis Crofts ( November 14, 2025, 06:01 GMT | Insight) -- Google will keep hold of its adtech businesses despite pressure from the European Commission to sell off assets and cure a conflict of interest that in September led to a 2.95 billion euro fine. This week, the company submitted a plan to bring its business into antitrust compliance, suggesting looser pricing rules, increased interoperability and more choice for advertisers and publishers — rather than an asset sale.Google will keep hold of its adtech businesses despite pressure from the European Commission to sell off assets and cure a conflict of interest that in September led to a 2.95 billion euro fine....

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