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Google moves to comply with EU antitrust sanction on adtech stack

By Lewis Crofts ( November 12, 2025, 17:20 GMT | Insight) -- Google has submitted a formal plan to bring its online advertising business inside the realm of EU antitrust law after a €2.95 billion fine in September for abusing its market power. The European Commission will now see if the proposal measures up to its preference for a structural solution to inherent conflicts of interest. Next week, Google will file an appeal against the fine at the EU courts but the fate of its adtech business is tied up in parallel proceedings in the US.Google has formally submitted a plan to straighten out its online advertising business and bring it inside the realm of EU antitrust law after a €2.95 billion fine in September for abusing its market power....

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