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Facebook, Google's datasets would be broken up under Australian adtech proposal

By James Panichi and Laurel Henning ( January 27, 2021, 23:46 GMT | Insight) -- Facebook and Google would be forced to break up their datasets to make it easier for rival adtech providers to enter and compete in the supply of online advertising services, under a proposal put forward by the Australian competition watchdog today. Releasing its interim report into the adtech industry, the Australian Competition & Consumer Commission also warned that Google had “the ability and the incentive” to preference its own adtech businesses in ways that harm competition.Facebook and Google would be forced to break up their datasets to make it easier for rival adtech providers to enter and compete in the supply of digital advertising services, under a proposal put forward by the Australian competition watchdog....

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