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Google, others to see UK adtech probe deepen in coming months, ICO says

By Vesela Gladicheva ( July 9, 2021, 12:17 GMT | Insight) -- Google and other adtech companies participating in controversial real-time bidding, or RTB, will see the UK privacy regulator's probe into the technology deepen in the coming months. The Information Commissioner's Office said it would require some data-management platforms to allow it to assess their compliance with data protection law.Google and other digital advertising technology companies participating in controversial real-time bidding, or RTB, will see the UK privacy regulator's probe into the technology deepen in the coming months, the watchdog has said....

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