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Comment: Meta’s EU ‘consent or pay’ case may force rethink on advertising model (correct*)

By Matthew Newman ( July 2, 2024, 14:25 GMT | Comment) -- Meta Platforms may end up having to rethink its approach to advertising again, thanks to the European Commission’s probe into the "consent or pay" model it introduced for EU users of Facebook and Instagram. Meta is trying to devise a new, "less intrusive" way to deliver ads to its users, in a bid to avoid penalties from both the EU competition regulator and the Irish data protection watchdog. The search for a balance is complex and will resonate with other platform companies that rely on serving ads to users.Meta Platforms may end up having to rethink its approach to advertising again, thanks to the European Commission’s probe into the "consent or pay" model it introduced for EU users of Facebook and Instagram....

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