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NielsenIQ-GfK merger review sees EU regulator quiz customers on access to research data, market rivalry

By Andrew Boyce ( March 31, 2023, 15:42 GMT | Insight) -- NielsenIQ’s merger with its rival GfK has prompted a raft of questions to customers on how the concentration might impact their access to market research data, MLex has learned. Questions tackle issues that range from NielsenIQ’s current dynamics of competition with rival IRI in the market for retail measurement data, to how closely it competes today with GfK in the market for consumer panels.NielsenIQ’s merger with its rival GfK has prompted a raft of questions to customers on how the concentration might impact their access to market research data, MLex has learned....

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