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Meta resumes facial recognition, but for data-security purposes only

By Mike Swift ( October 21, 2024, 22:37 GMT | Insight) -- Meta Platforms is planning to again use facial recognition, three years after the company said it would step back from use of the controversial technology amid a series of legal privacy challenges. This time, Meta is testing the use of facial recognition to help users verify their identity when they're locked out of their accounts by hackers or for other reasons, as well as using the technology to detect and block “celeb-bait” ads that scammers use to lure people to sites and apps that can steal their money or personal data.Meta Platforms is resuming the use of facial recognition to verify users’ identity and block spam advertising, three years after it abandoned the controversial technology amid legal challenges that ultimately cost more than $2 billion to settle, even as privacy laws limit where Meta deploys facial recognition....

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