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CADE investigators close Kellogg, Danone inquiry into exclusive supply of cereal

By Ana Rita Rego ( December 24, 2013, 11:12 GMT | Insight) -- Brazilian antitrust investigators have closed a preliminary inquiry into whether Kellogg breached competition rules by allegedly entering an exclusive agreement to supply Danone with cereal for combo-yogurts. The companies came under antitrust scrutiny after Kellogg cut its ties with dairy producer Vigor and teamed up with Danone to make a competing cereal-and-yogurt product.Brazilian antitrust investigators have closed a preliminary inquiry into whether Kellogg breached competition rules by allegedly entering an exclusive agreement to supply Danone with cereal for combo-yogurts....

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