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Massachusetts firm must stop using location data to geofence abortion providers, state AG says

( April 4, 2017, 18:59 GMT | Official Statement) -- MLex Summary: A Boston-area digital ads company, Copley Advertising, violated Massachusetts consumer protection laws by geofencing abortion providers and drug-treatment clinics in Ohio, Virginia and other states, the Massachusetts attorney general said in a settlement. "While geofencing can have positive benefits for consumers, it is also a technology that has the potential to digitally harass people and interfere with health privacy,” said Attorney General Maura Healey. “Consumers are entitled to privacy in their medical decisions and conditions. This settlement will help ensure that consumers in Massachusetts do not have to worry about being targeted by advertisers when they seek medical care.”Text of Massachusetts AG statement follows in full:...

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