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Google urges caution in regulating UK digital advertising sector in response to CMA study

By Michael Acton and Lewis Crofts ( September 11, 2019, 10:43 GMT | Insight) -- Google has urged the UK’s antitrust regulator to “consider carefully the costs and trade-offs associated with interventions” over digital advertising in its public response to the scope of a market study launched by the Competition and Markets Authority earlier this year. It floated the idea of a “data mobility regime” supervised by a potential new tech-sector regulator, as well as potential opt-outs for smaller players from laws forbidding the sharing of information.Google has urged the UK’s antitrust regulator to “consider carefully the costs and trade-offs associated with interventions” over digital advertising in its public response to the scope of a market study launched earlier this year....

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