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Uber takes the backroads into Japan's $15bn taxi market

By Sachiko Sakamaki ( April 5, 2016, 09:24 GMT | Insight) -- When Uber Japan conducted a ride-sharing experiment last year in the southern Japanese city of Fukuoka, the transport ministry ordered it to stop the test on the grounds that it probably constituted an illegal, unlicensed taxi service. But Uber hasn’t given up on Japan’s 1.7 trillion yen ($15 billion) taxi market, Instead, it has come up with a new strategy of tying up with cash-strapped rural municipalities that are struggling to maintain public transport services in depopulating areas.When Uber Japan conducted a ride-sharing experiment last year in the southern Japanese city of Fukuoka, the transport ministry ordered it to stop the test on the grounds that it probably constituted an illegal, unlicensed taxi service....

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