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Bill requiring Google, Facebook to sell off portions of ad businesses introduced by bipartisan group of US senators

By Max Fillion ( May 19, 2022, 17:51 GMT | Insight) -- A bill that would likely require Google and Facebook to divest “significant portions” of their advertising businesses was introduced by a bipartisan group of US senators today. The Competition and Transparency in Digital Advertising Act would prohibit companies from owning more than one part of the digital ad ecosystem if they process more than $20 billion in digital ad transactions. It also imposes several obligations, including one that would require actions in the best interest of customers, on digital ad companies that process more than $5 billion in digital ad transactions.A bill that would likely require Google and Facebook to divest “significant portions” of their advertising businesses was introduced by a bipartisan group of US senators today....

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