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Beware of Google's combined DoubleClick and Android adtech power, Oracle document warns

By James Panichi and Laurel Henning ( August 17, 2020, 07:44 GMT | Insight) -- Software giant Oracle told Australian competition officials to focus on Google’s expanded use of personal information through the 2008 acquisition of DoubleClick to sharpen the search giant’s ability to deliver targeted digital advertising, MLex can reveal. In a 67-page document handed to the Australian Competition & Consumer Commission during a meeting in 2018, obtained by MLex, Oracle equated Google’s adtech operations to a three-legged stool, comprised of Google Search, DoubleClick and Google’s Android operating system for mobile devices. Software giant Oracle told Australian competition officials to focus on Google’s expanded use of personal information through the 2008 acquisition of DoubleClick to sharpen the search giant’s ability to deliver targeted digital advertising, MLex can reveal....

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