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Details emerge of eBay, Louis Vuitton ‘adwords’ ruling

By Ana Rita Rego ( February 15, 2010, 14:18 GMT | Insight) -- Details have emerged of a Paris court judgment handed down last week, explaining why the judges trying the case ruled that eBay had breached trademark rules by using misspelled keywords - regardless of whether intentionally or not - closely associated with the brand Louis Vuitton. The judges also justified why the issues dwelled upon in the 'Google Adword's' case pending at the Court of Justice of the European Union were not directly relevant to this dispute.Details have emerged of a Paris court judgment handed down last week, explaining why the judges trying the case ruled that eBay had breached trademark rules by using misspelled keywords - regardless of whether intentionally or not - closely associated with the brand Louis Vuitton. The judges also justified why the issues dwelled upon in the 'Google Adword's' case pending at the Court of Justice of the European Union were not directly relevant to this dispute....

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